Retailers bring spring in with aroma of freshly cut grass
The aroma of freshly cut grass always ranks high in polls of favourite smells. Now retailers recognising the power of smell in the retail experience, can convey the optimism that comes with Spring and Summer, with the launch of Green Grass, a new fragrance from environment scenting specialist Ambius. Green Grass captures perfectly the smell of freshly mown grass, minus the risk of hayfever!
This article first appeared in efig Online and is in pdf format.