Retail

A warm welcome gives your customers a memorable feeling by diffusing warm and uplifting Ambius Microfresh fragrances. A store’s ambient scent air may influence a customer’s purchase decision. Ambient scenting has been shown to make people stay longer in fragranced areas, and the longer they stay the more they are likely to purchase. People like to continue shopping and lose track of time when pleasant ambient air scents are diffused.

Why is ambient scenting important for your retail outlet?

Discriminating consumers respond to retail spaces that are both fun and inviting. They positively rate the environment significantly more positive, exhibit higher levels of approach and impulse buying behaviors, and experience enhanced satisfaction when scent air fragrance is added to the shopping experience. Ambius scent marketing has many options to choose from.

Type of scenting we can offer:

Store exteriors:

Scent air triggers to lure the customer inside or to highlight a special promotion.

Store Interiors:

A Warm Welcome:
We scent the entrance zone of your shop with a fragrance of your choice or an aroma that responds to your customer profile.

A Warm Welcome Plus:
We will scent the entrance zone and the middle zone of your shop.

A Memorable Signature:
We will create a warm welcome in the entire space. Your customers will be triggered by flows of scented air everywhere in the shop.

Product or Zone Scenting:
For promotions or attracting your customers to a specific product or department in your shop.

How do we make this happen?

Depending on the type of scenting you have chosen, the scent marketing appliances will be installed in the most efficient way possible.

Together we define the installation. We look for a place where the Microfresh unit(s) can be hidden. Sometimes a technical room is the perfect place to hide the aroma marketing unit – and we diffuse the scent air through a hole in the wall. Electricity needs to be provided at the installation point.

Where?

Air scenting in shops has no limits. We can install via the HVAC or the wall – integrated with design solutions or hidden behind a wall.

Retail chain store - signature scent air

Challenge

Uterqüe is the commercial format of the Inditex Group that sells fashionable accessories and a selected range of first class textile and leather garments. The collection, entirely designed by the creative team of Uterqüe, offers exclusive goods of the latest fashion trends.

The company was looking at using a signature scented air to improve the welcome impact in their store.

Solution

Ambius provided an ambient air solution to meet Uterqüe’s need. A track light unit was mounted in the 60 stores of the brand around Europe & Middle East. The scent marketing appliance is installed in the entrance diffusing a Palazzo scent specially designed for Uterqüe.

Retail chain store – scent marketing

Challenge

The Diane von Furstenberg Company was launching “D”, their new fine fragrance, looking for innovative ways to promote it in their NYC flagship store.

Solution

Ambius devised a way to formulate “D” for airborne system diffusion, providing the aroma where needed. Two HVAC scented air delivery units were installed inside the store. The lease line was also extended by installing direct diffusion air scenting units outside that were tucked under canopies. Goal is to roll this scent marketing concept out to other stores in US & Europe.

Retail chain store - ambient scenting

Challenge

Seeking a way to improve the experience of its customers in checkout lines, a major European discount grocery and general merchandise chain, turned to Microfresh for an ambient scenting solution.

Solution

Microfresh developed an Ambient Scenting program using a fragrance called 'Nature After Rain,' which was diffused over the checkout area in a test store. The utilization and understanding of aromatherapy and performance was central in the choice of this particular aroma, which is known to be helpful in shortening people's perception of time passed in a space.

Positive response to the test program moved the retailer to expand the service to additional outlets and also to add a 'wine cellar' fragrance to enhance the consumer experience in its wine departments.

Point-of-sale scent marketing

Challenge

A major fine fragrance retailer was seeking ways to increase revenue and offer their fragrance brand an improved effectiveness for in-store launches of new scents and in-store product promotions.

Traditional in-store promotion was a table-top display of the product and some promotional visuals. The display space was 'rented' to the brand who would also hire fragrance models - women of the same demographic as the perfume's targeted customer - to stand next to the display and offer passersby an opportunity to smell or sample the scent.

Solution

Microfresh developed a Product Advertising service to gently diffuse the actual scent being promoted in the air space around the display or in the air space throughout the fine fragrance sales area. With the Microfresh Product Advertising service, the retailer can rent to the brand the floor space for the product display and the air space around the display. The brand subtly presents its product not just to the passersby who agree to try a sample, but to everyone in the vicinity.

Retail - signature scent

Challenge

A global consumer electronics brand chose a signature scent to enhance and extend its brand image. The company wanted to present the chosen scent to clients in its retail stores and showrooms.

Solution

Microfresh was chosen to provide Ambient Scenting services beginning with the company's flagship New York City showroom. Today the signature scent greets clients throughout the showroom. Tomorrow, the signature scent will greet customers in all their retail facilities throughout the world.

A major European big box department store - scent branding

Challenge

Seeking a way to improve the brand experience of its customers in checkout lines, a major European discount grocery and general merchandise chain turned to Microfresh for a solution.

Solution

Microfresh developed an ambient scenting program using a fragrance called 'Nature After Rain,' which was diffused over the checkout area in a test store. Microfresh's utilization and understanding of ambient scenting and odor remediation was central in the choice of this particular aroma, which is known to be helpful in shortening people's perception of time passed in a space.

Positive response to the test program moved the retailer to expand the service to additional outlets and also to add a 'wine cellar' fragrance to enhance the consumer experience in its wine departments.

National fashion retailer – aroma marketing

Challenge

A well known National Retailer was seeking ways to increase revenue and offer fragrance brands improved effectiveness for in-store launches of new scents and in-store product promotions.

Traditional in-store promotion was a tabletop display of the product and some promotional visuals. The display space was 'rented' to the brand that would also hire fragrance models - women of the same demographic as the perfume's targeted customer - to stand next to the display and offer passersby an opportunity to smell or sample the scent.

Solution

Microfresh designed an ambient scenting service to gently diffuse the actual scent being promoted in the air space around the display or in the air space throughout the fine fragrance sales area. With the Microfresh ambient scenting service, the retailer can rent to the brand the floor space for the product display and the air space around the display. The brand subtly presents its product not just to the passersby who agree to try a sample, but also to everyone in the vicinity.

A global consumer products brand

Challenge

A global consumer electronics brand, chose a signature scent to enhance and extend its brand image. The company wanted to present the chosen scent to clients in its retail stores and showrooms.

Solution

Microfresh was chosen to provide ambient scenting services beginning with the company's flagship showroom. Today the signature scent greets clients throughout the showroom. Tomorrow, the signature scent will greet customers in all their retail facilities throughout the world.

International fragrance brand – scent branding

Challenge

An international fragrance brand was searching for new ways to reach its customers in locations that they would frequent on a day to day basis.

Solution

Olfactory marketing technology from Microfresh added to outdoor billboards has created a new revenue source for an international fragrance brand and at the same time provided an innovative product-advertising tool for their clients. The company maintains a network of Microfresh-equipped billboards in train stations and malls in several European countries that give marketers a chance to acquaint millions of potential consumers with the distinctive aromas of their products.