There are a lot of things to consider when you open a business such as a retail location or hotel. Do you have the right products? Are you in just the right location? How do you get the word out to customers? Do you also think about the smell of your store?
Why invest in scenting your business? Science tells us that our sense of smell has a terrific impact on memories, feelings and how we respond to things around us. In retail environments customers who enjoy the smell of a store will stay longer and have a more positive experience.
Ambius is the expert in scent marketing for businesses like yours. The video above explains why people’s sense of smell is so important for your brand.