How many times have you visited a corporate or doctor’s office, and noticed how outdated or “unappealing” the office was. The furniture was stained and dirty and the artwork less than inviting. Or, you might have gone into a new office that has no art on the walls. Immediately, places like these can be off-putting and make you feel uneasy.
According to experts, our opinions are formed in the first 30 seconds. And, usually, first impressions are the measure by which we make decisions about one’s professionalism and their ability to meet our needs. With our perceptions so easily influenced, it is important for businesses to make an effort when it comes to their decor. Since the dawn of cavemen, humanity has been adorning walls with artwork. We continually find solace in the expression and beauty wall art imparts upon us. I’ve compiled below some tips to keep in mind when adding artwork to your space.
View Patti’s complete portfolio of design projects on her personal website @www.ambius.com/patti
Factors to Consider When Selecting Art
Whether designing a new office or renovating an old space, don’t forget to add artwork to your design. Regardless of your industry, artwork can show your customers that you are professional, successful, and fully capable of assisting them with their needs. Your office is your calling card. One way to convey who you are and how you want to be viewed by your clients and visitors alike is by the type of artwork you have displayed. For example, if you are in the medical profession, then you may want to choose “healing” artwork to provide a calm and serene atmosphere for your patients. If you are in the financial planning industry, you might select art that reflects the rewards to be gained from smart investing.
It is very important to place artwork in areas that are frequently visited by your clients and visitors. However, placing artwork in hallways and other common areas can be inspiring to your employees as well. Exciting and fun artwork stimulates creativity and helps to foster motivation. Above all, this can help your employees feel important and know that management is concerned about their well-being. There are many emotions involved with selecting artwork. Put together a small committee of five or six people to select art for the common areas in order to make sure all departments are represented. Buy-in from your employees is very important. After all, your employees are your greatest asset!
The Impact of Color
There are many things to consider when buying art. Consider the style and color scheme of your furnishings. Color has a major impact on artwork. If you are in an environment where the employee’s well being is a priority and you want them to be comfortable and have a sense of calm, then use brown in the artwork. Brown says stability and approachability as well as suggesting a sense of order.
In contrast the more vivid color, orange, evokes energy and spontaneity. So, use orange for a call center where you need your employees to be energetic and upbeat. When paired together, red and yellow evoke hunger. If you are in the restaurant industry, consider these colors for your walls as well as incorporating artwork.
You don’t need a large budget to add art to your space. Pick a few key areas and keep it simple. Use a single mat, a simple frame, and let your art be the focal point. Above all else, have fun with it! Remember, your space is not complete until you add art.
Whether you are updating, building, or renovating, remember that art is always an important part of your design. Art doesn’t have to be expensive, it just needs to evoke the atmosphere that you are trying to accomplish in your space. Art is very personal so include your employees or a committee in the decision process and the result will be happy workers. All in all, art will not only make your space look better, but it will also improve the overall feel of your space to both employees and potential clients.
From displaying your brand values to enhancing the work experience for employees, click here to explore the benefits of artwork.
Do you have artwork in your office? Let us know in the comments!