• Home
  • Hygiene360
  • VIRUSKILLER™
  • Premium scenting
  • Contact us
Greener on the Inside
  • Home
  • Hygiene360
  • VIRUSKILLER™
  • Premium scenting
  • Contact us
Home  /  Premium Scenting  /  Creating an unrivaled summer travel experience with scent
26 July 2019

Creating an unrivaled summer travel experience with scent

Written by Krissie Callahan
Premium Scenting Leave a Comment

We are fully entrenched in summer – the season of vacation, family time, and adventure. More than half of Americans plan to take a summer vacation in 2019, spending an average of nearly $2,000 on their travels, according to a March 2019 study by Bankrate.

That’s a significant amount of spending to be captured by industries that profit from vacationers: transportation, dining, activities, and of course, accommodation. With competition in the hospitality industry at an all-time high, hotels, resorts, and other lodging properties need to find ways to stand out to win those travel dollars. 

Friendly hotel hostess helping couple with the check-in. People traveling concepts

Enter ambient scenting. 

Our sense of smell is one of our most powerful senses as humans. It is innately tied to experiences and memory. Most of us have probably experienced this connection for ourselves. For example, the smell of funnel cakes reminds us of a trip to the beach or the county fair. Similarly, the scent of pine may make us think of family gatherings around a Christmas tree. 

Today’s travelers are no longer looking for a simple place to lay their heads between activities. They are looking for immersive experiences, accommodations that enhance their trips and provide them with an atmosphere that matches their travel style or traveler persona. That may be a quiet rest-and-recharge or an “explore the city” style adventure. It may just be a get-away that allows them to connect with family, friends, and even other travelers.

When ambient scenting is used as part of a hotel’s overall sensory design, it can significantly amplify the experience that a traveler has with a brand. That happens from the moment the traveler steps through the door. In a groundbreaking 2018 virtual reality study on the effects of scenting, Premium Scenting and independent research firm Walnut Unlimited found that there is an initial impact of scent in the first five seconds of an experience.

Andy Meyers Quote regarding the efficacy of scenting for hotels.

That same study found that scent can increase consumer involvement in an experience by 38 percent. For the hospitality industry, this has incredible implications for return on investment. By leveraging scent to increase the sensory aspects of a guest’s experience, brands can subliminally link themselves to the positive memories a traveler has of a trip.

Many brands, such as The Hotel BLOOM! in Brussels, Belgium, are also leveraging scent to create a unique brand experience. From luxury, high-end properties to budget-friendly hotels, signature scents are being utilized to create a strong link between experience and the brand itself. That can ultimately stoke return trips and brand loyalty. 

Lounge area at the hotel. High traffic spaces are great locations to introduce scenting.

The impact of reviews

Creating these travel experiences can pay off in other ways, too. In our experience-centric economy, travel review sites have come to the forefront. These sites are a primary means for travelers to develop opinions about a property before they even book their travel. In the 2018 Travel Trends report, produced by Mastercard and WEX, 73% of the more than 1,500 travelers surveyed reported using a review site before booking their trip. Immersive travel experiences that create pleasant memories for travelers could be an impetus for driving positive reviews. These positive reviews may, in turn, contribute to increased bookings for a property. 

While summer may be winding down, it’s not too late to capitalize on scenting. Create an unrivaled summer travel experience for your guests. Talk to your local Ambius representative about Premium Scenting or give us a call today at (888) 997-6522.

 

With such an emphasis on the guest experience, the hospitality industry is primed for ambient scenting. If you want to learn more about ambient scenting or scent marketing in the hospitality industry we can’t recommend this interview with Andy Myers of sensory marketing consultancy, Walnut Unlimited, enough.

Krissie Callahan

As the Communications Manager for Rentokil North America, Krissie specializes in writing, editing, and shaping both internal and marketing messages for the company. When she's not at work, you can usually find her taking in a live music performance in her hometown of Charlotte, NC.

 Previous Article Where’s that come from?: 6 plants with extraordinary growth habits
Next Article   Why the fiddle leaf fig plant is an Instagrammer’s dream

Related Posts

  • couple shopping arm in arm

    How a fresh and clean fragrance can reassure your customers

    June 20, 2022
  • retail store owner folds a sweater

    4 scents perfect for retail stores

    June 8, 2022
  • nurse walks with elderly man in a senior care facility

    The influence of scent on senior care residents’ health & well-being

    January 17, 2022

Leave a Reply

Cancel reply

Breathe easier with Hextio.

air purifier icon


  • Prevent cross-infection:
    Real-time protection against airborne viruses
  • Odor control:
    Neutrilizes cooking fumes, cleaning products, and emmisions from furnishings and carpets
  • Respiratory relief:
    Removes indoor air pollutants, pathogens, and allergens

Contact Us

SUBSCRIBE TO THE AMBIUS BLOG


 

Categories

Find us on Social

  • Share on Facebook
  • Share on Twitter
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Instagram
  • Share on YouTube
© 2022 Rentokil Initial plc and subject to the conditions in the legal statement, Cookie Policy and our RI Supplier Code, Privacy Policy, Do not sell my personal information, Manage Cookies