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Ambient scenting in retail
A warm welcome gives your customers a memorable feeling by diffusing warm and uplifting Ambius Premium Scenting fragrances. A store’s ambient scent air may influence a customer’s purchase decision.
Ambient scenting in stores have been shown to make people stay longer in fragranced areas, and the longer they stay the more they are likely to purchase. People like to browse and linger longer in retail spaces when pleasant ambient air scents are diffused.
Why is ambient scenting important for your retail outlet?
Discriminating consumers respond to retail spaces that are both fun and inviting. When a scented fragrance is added to the shopping experience, consumers:
- Rate the environment significantly more positively
- Exhibit higher levels of impulse buying behaviors
- Experience enhanced satisfaction.
Ambius scent marketing has many options to choose from.
Type of scenting we can offer:
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Store Interiors & Exteriors - Scent air triggers to lure the customer inside or to highlight a special promotion.
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A Warm Welcome - We scent the entrance zone of your shop with a fragrance of your choice or an aroma that responds to your customer profile.
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A Warm Welcome Plus - We will scent the entrance zone and the middle zone of your shop.
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A Memorable Signature - We will create a warm welcome in the entire space. Your customers will be triggered by flows of scented air everywhere in the shop.
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Product or Zone Scenting - For promotions or attracting your customers to a specific product or department in your shop.
How do we make this happen?
Depending on the type of scenting you have chosen, the retail scent machines will be installed in the most efficient way possible.
Together we define the installation. We look for a place where the Premium Scenting unit(s) can be hidden. Sometimes a technical room is the perfect place to hide the aroma marketing unit – and we diffuse the scent air through a hole in the wall. Electricity needs to be provided at the installation point.
Where?
Air scenting in shops has no limits. We can install via the HVAC or the wall – integrated with design solutions or hidden behind a wall.
Retail chain store - signature scent air
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Challenge - Uterqüe is the commercial format of the Inditex Group that sells fashionable accessories and a selected range of first class textile and leather garments. The collection, entirely designed by the creative team of Uterqüe, offers exclusive goods of the latest fashion trends.
The company was looking at using a signature scented air to improve the welcome impact in their store. -
Solution - Ambius provided an ambient air solution to meet Uterqüe’s need. A track light unit was mounted in the 60 stores of the brand around Europe & Middle East. The scent marketing appliance is installed in the entrance diffusing a Palazzo scent specially designed for Uterqüe.
Retail chain store – scent marketing
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Challenge - The Diane von Furstenberg Company was launching “D”, their new fine fragrance, looking for innovative ways to promote it in their NYC flagship store.
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Solution - Ambius devised a way to formulate “D” for airborne system diffusion, providing the aroma where needed. Two HVAC scented air delivery units were installed inside the store. The lease line was also extended by installing direct diffusion air scenting units outside that were tucked under canopies. The goal is to roll this scent marketing concept out to other stores in US & Europe.
Retail chain store - ambient scenting
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Challenge - Seeking a way to improve the experience of its customers in checkout lines, a major European discount grocery and general merchandise chain, turned to Ambius for a scenting solution.
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Solution - Ambius developed an Ambient Scenting program using a fragrance called 'Nature After Rain,' which was diffused over the checkout area in a test store. The utilization and understanding of aromatherapy and performance was central in the choice of this particular aroma, which is known to be helpful in shortening people's perception of time passed in a space.
Positive response to the test program moved the retailer to expand the service to additional outlets and also to add a 'wine cellar' fragrance to enhance the consumer experience in its wine departments.
Point-of-sale - scent marketing
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Challenge - A major fine fragrance retailer was seeking ways to increase revenue and offer their fragrance brand an improved effectiveness for in-store launches of new scents and in-store product promotions.
Traditional in-store promotion was a table-top display of the product and some promotional visuals. The display space was 'rented' to the brand who would also hire fragrance models - women of the same demographic as the perfume's targeted customer - to stand next to the display and offer passersby an opportunity to smell or sample the scent. -
Solution - Ambius diffused the actual scent being promoted in the air space around the table-top display and the fine fragrance sales area. In this case, scenting was used to advertise the product within a high traffic retail store. The brand subtly presented its product not just to the passersby who agree to try a sample, but to everyone in the vicinity.
Retail - signature scent
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Challenge - A global consumer electronics brand chose a signature scent to enhance and extend its brand image. The company wanted to present the chosen scent to clients in its retail stores and showrooms.
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Solution - Ambius was chosen to provide scenting services beginning with the company's flagship New York City showroom. Today, the signature scent greets clients throughout the showroom. Tomorrow, the signature scent will greet customers in all their retail facilities throughout the world.
A major european big box department store - scent branding
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Challenge - Seeking a way to improve the brand experience of its customers in checkout lines, a major European discount grocery and general merchandise chain turned to Premium Scenting for a solution.
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Solution - Ambius developed a Premium Scenting program using a fragrance called 'Nature After Rain,' which was diffused over the checkout area in a test store. Premium Scenting's utilization and understanding of ambient scenting and odor remediation was central in the choice of this particular aroma, which is known to be helpful in shortening people's perception of time passed in a space.
Positive response to the test program moved the retailer to expand the service to additional outlets and also to add a 'wine cellar' fragrance to enhance the consumer experience in its wine departments.
National fashion retailer – aroma marketing
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Challenge - A well known National Retailer was seeking ways to increase revenue and offer fragrance brands improved effectiveness for in-store launches of new scents and in-store product promotions.
Traditional in-store promotion was a tabletop display of the product and some promotional visuals. The display space was 'rented' to the brand that would also hire fragrance models - women of the same demographic as the perfume's targeted customer - to stand next to the display and offer passersby an opportunity to smell or sample the scent. -
Solution - Premium Scenting designed an ambient scenting service to gently diffuse the actual scent being promoted in the air space around the display or in the air space throughout the fine fragrance sales area. With the Premium Scenting ambient scenting service, the retailer can rent to the brand the floor space for the product display and the air space around the display. The brand subtly presents its product not just to the passersby who agree to try a sample, but also to everyone in the vicinity.
A global consumer products brand
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Challenge - A global consumer electronics brand chose a signature scent to enhance and extend its brand image. The company wanted to present the chosen scent to clients in its retail stores and showrooms.
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Solution - Premium Scenting was chosen to provide ambient scenting services beginning with the company's flagship showroom. Today the signature scent greets clients throughout the showroom. Tomorrow, the signature scent will greet customers in all their retail facilities throughout the world.
International fragrance brand – scent branding
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Challenge - An international fragrance brand was searching for new ways to reach its customers in locations that they would frequent on a day to day basis.
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Solution - Olfactory marketing technology from Ambius Premium Scenting added to outdoor billboards has created a new revenue source for an international fragrance brand and at the same time provided an innovative product-advertising tool for their clients. The company maintains a network of Premium Scenting-equipped billboards in train stations and malls in several European countries that give marketers a chance to acquaint millions of potential consumers with the distinctive aromas of their products.