Do you have a favorite store? Why do you enjoy shopping there? There’s one element that influences the shopping experience more than you would think: smell.
The human nose is able to detect more than 1 trillion scents. As our sense of smell is closely tied to memory and mood, the way a retail spaces smells can help determine a customer’s impression of a brand, the amount of time they spend in a store and even how much they spend.
Tapping into the subtle sense of smell is a powerful way for brands to create the ‘experiences’ consumers crave.
As one of North America’s leading providers of scenting services, we here at Ambius help some of the biggest national brands create better in-store experiences with the use of state-of-the-art scent machines.
Our scents range from Rose Mist to Pink Grapefruit to Ginger Essence to Chocolate Chip Cookie. While different businesses often require very specific scents or even custom scents, there are a few fragrances that are very popular with retailer. Below we’ve listed “4 Scents That Will Save Your Store” and some interesting information about why these scents are commonly permeated in the retail industry. Read More
There are a number of reasons that a business or homeowner would want to decorate their space with tall indoor plants.
Taller indoor plants exude the soothing feeling of shelter. People have an instinctive need to surround themselves with foliage. Also, using plants at varied heights (small, medium and tall) will help create the feel of nature indoors. Nature is random and by mixing up the size of your indoor plants your space will be able tap into the essence of the outdoors.
There are hundreds of plants that will grow indoors – many being small or medium in size. The number of taller plants is somewhat limited, although there are some out there that do well indoors. Five good tall indoor plants include: Read More
Humankind’s physical and psychological connection to plants is not something that is easily expressed. For as long as people have been living indoors, people have been beautifying their interior spaces with foliage. Be it the vine-like stems of a Hedera helix sitting atop a filing cabinet in your office or the noble leaves of a Ficus benjamina welcoming you into a hotel lobby, plants are everywhere.
Why is it that people are continually inspired by all things green and growing? For centuries, poets and songwriters have put pen to paper and tried to articulate the thoughts and feelings evoked by man’s relationship with plants and flowers. Plants of all sizes and shapes are often used for metaphors and as symbols of growth. I decided to spend some time reading and listening to some plant-themed poems and songs. I’ve posted a few video clips of my favorites below for your enjoyment. Read More
For most Americans, Black Friday means waiting outside department stores in the cold and rushing through stores to get the best deals on presents. However, here at Ambius, Black Friday and the weekend after Thanksgiving means long days adorning hotels, shopping centers, retail stores and office buildings with wreaths, garlands and sprawling Christmas Trees.
In 2014, Ambius has been fortunate to have installed and decorated a number of high-profile Christmas trees throughout the U.S. Ambius Design Consultants often work for months with their clients to finalize the designs and coordinate the installation.
The projects below are just some of the breathtaking Christmas trees Ambius had the privilege of designing in 2014. From Vancouver to Chicago to San Francisco, the Ambius elves worked their magic once again this year. Be sure to let us know your favorite tree in the comments section! Read More
If you like Ambius on Facebook or follow @Ambius on Twitter, you’ve probably noticed we love posting photos of our green wall projects. Evidence to the public’s growing interest in green walls (also commonly referred to as vertical gardens), our regular #GreenWallWednesday photos are typically our most popular posts and Tweets week in and week out. When they’re not installing floating gardens on cruise ships or consulting on large scale tree installations at the Smithsonian, the Ambius Special Projects team designs and installs green walls throughout North America.
Besides looking pretty, green walls provide businesses with a host of benefits such as harnessing the natural air-purifying powers of plants, earning buildings LEED credits and reducing both energy costs and noise levels. If your business is not in the market for a large green wall, we offer a number of freestanding systems and more compact systems such as LivePicture®. We invite you to join in the fun by sending us your green wall photos on Facebook or Twitter and using the hashtag #GreenWallWednesday. Here are a few examples of our most popular green wall project photos. Read More