The human nose is able to detect more than 1 trillion scents. As our sense of smell is closely tied to memory and mood, the way a retail spaces smells can help determine a customer’s impression of a brand, the amount of time they spend in a store and even how much they spend.
Tapping into the subtle sense of smell is a powerful way for brands to create the ‘experiences’ consumers crave.
As one of North America’s leading providers of scenting services, we here at Ambius help some of the biggest national brands create better in-store experiences with the use of state-of-the-art scent machines.
Our scents range from Rose Mist to Pink Grapefruit to Ginger Essence to Chocolate Chip Cookie. While different businesses often require very specific scents or even custom scents, there are a few fragrances that are very popular with retailer. Below we’ve listed “4 Scents That Will Save Your Store” and some interesting information about why these scents are commonly permeated in the retail industry.
Lavender – The smell of lavender can be described as refreshing, rich, warm, bold, intense, balancing and sweet. This floral scent contains essences of French lavender, bergamot and clary sage. You will often encounter lavender smells in stores that want to create peaceful environments. Studies have found that the smell of lavender can reduce signs of depression and anxiety. Outside of the retail world, lavender is a popular scent for spas and hospitals. Lavender has been used in several hospital emergency room waiting rooms to calm families while loved ones are being treated.
Fresh Cotton – The smell of fresh cotton is another scent brands often turn to in helping their customers feel comfortable. Fresh cotton can be described as casual, soft, clean, friendly and playful. Fresh cotton combines the essences of night-blooming jasmine with a white musk. A relaxing aroma, a fresh cotton fragrance promotes peaceful feelings. Clothing retailers may be partial to the smell of fresh cotton to reinforce the natural aroma of new clothing fabric.
Vanilla – The smell of vanilla has also been found to reduce depression in studies and is often associated with pleasant childhood memories. The essence of vanilla can be described as warm, inviting, sweet, fun, friendly and purity. Vanilla scents have also been known to calm people. A study in Germany found that humans were startled less when a vanilla fragrance was released into the air. Vanilla is also included in many other scents in the Ambius Premium Scenting catalog, including Peppermint Latte, Iced Gingerbread and more.
Christmas Tree – Anyone who visits their local mall after Thanksgiving in the U.S. knows how important the holiday season is to the retail business. Stores put out all the stops to attract shoppers. While fire safety laws mostly prevents the installation of live trees, stores can use a Christmas Tree fragrance to help spread the spirit of the season. The scent of Christmas Tree can be described as outdoorsy, homey, cold, earthy, sturdy, strong and vibrant. The smell of white pine and birch tree truly captures the winter and the joy of Christmas.
Curious about how scent marketing in the retail industry? Read these case studies to see examples of olfactory success.