In retail environments multi-sensory marketing plays a powerful role, improving brand perceptions and loyalty by forging emotional connections between brands and people. Multi-sensory marketing enhances the retail customer experience and drives brand loyalty. Experience Ambius expert service and consultative full-service approach. We provide a sensory experience for the customer that results in longer time spent in the store, higher spending, repeat business, and enhanced branding.
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These days, retail is all about the experience. Without it, what’s to keep consumers from shopping online from their couches? To increase foot traffic, you need to offer them something they can’t get from an online retailer. Biophilic design can help you do just that.
An elevated experience often positively impacts consumers’ perception of your products’ value. The addition of skylights alone has shown to increase sales by introducing a source of natural light into the space. Bringing greenery into the space, whether it be in green wall form or with containerized plants, not only provides natural air filtration and sound absorption but also creates a general feeling of freshness.
A store is one of the only opportunities that a brand has to engage with all of a customer’s senses. As a result, shopping in-store should be about much more than merely buying a product – it should offer a multisensory experience. The store needs to play a key role in unifying the brand story across all channels of communication and maximizing the concept of “Total Retail.”
The addition of the right scent to a retail space can have a much stronger impact than simply changing the paint color, or installing a new lighting system. Retailers can use scenting to make wait times feel shorter and even increase the amount of time that customers spend in store.
Scents can have an incredible impact in the retail industry. Learn about scents that are particularly popular for stores.