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With each new season comes distinctive scents. Summer brings smells of fresh cut grass, blossoming flowers and the ocean breeze. Your sense of smell actually sharpens in spring and summer with the air full of extra moisture. You likely know from experience that the way a space smells can affect your mood. Obviously, if you’re in a place that has a disagreeable smell, you are more likely to be in a bad mood.
Conversely, if you walk into a room that features a pleasant smell, you are more likely to be a good mood. However, your sense of smell influences your moods much more than you may know. Smell is the most sensitive of the senses. As infants, smell is the first sense to develop. Our noses have as many as six million odor detecting cells.
In recent years, businesses have begun to wake up to the true power of scent. Major brands are now investing in the way their properties smell due to scent’s effect on the customer experience. Hotels have begun to craft signature scents that guests enjoy as they walk through the lobby. Retailers have used scent marketing tactics to keep customers in their stores longer and therefore increasing the likelihood of those customer making purchases. Whether you’re aware of it or not, your sense of smell if affecting the way you view brands and the purchasing decisions you make.
International Flavors and Fragrances Inc. (IFF), conducted a study that found certain aromas were able to affect mood by eliciting a muscle relaxing effect. IFF created a database that analyzed how fragrances around the world affected moods. One of the most interesting findings produced by the study was the way specific scents have the ability to reduce stress in individuals. Stress is something effects all people. Regardless of your age, you likely feel stress on a daily basis. The IFF study found that EMG (electromyography) stress response in the shoulder area of participants was significantly reduced when introduced to certain fragrances.
What business wouldn’t want their customers to be less stressed, more relaxed when shopping in their stores. Scenting systems release a wet aerosol of perfume into the air that permeates the fragrance throughout the space. The aerosol contains a very small quantity of active ingredient which enables businesses to choose specific scents like chocolate chip cookie or white bamboo. One scenting system can scent a space as large as 20,000 cubic feet.
Click here to learn why scenting is becoming so important for businesses.
Do you have a question about scent and mood? Send a message to our ambient scenting experts or give us a call at 800-581-9946.