Design is at the heart of the guest experience – on par with exceptional service, cleanliness, and top-notch amenities. Excelling in these areas helps guarantee guest satisfaction, encouraging repeat visits, fostering brand loyalty, and often resulting in glowing reviews. 

To stay at the forefront of these crucial design elements, members of our elite design team attended the Hospitality Design Expo, a premier event showcasing the latest and most captivating trends in hotel design. Our team identified several key trends poised to enhance the guest experience in 2024 and beyond. Among them, one overarching theme continues to dominate: biophilia, the innate human desire to be around nature¹. Discover the new and creative ways biophilic colors, textures, and patterns are being integrated into modern hotel design.

Pot of purple blooming flowers

Trend 1: Blooming

This trend introduces the vibrancy of flowers into hotels, adding bursts of eye-catching color and energy. By rotating seasonal flowers, hotels can maintain a fresh and timely aesthetic throughout the year. Whether adorning lobbies, dining areas, high-end guest rooms, or events like weddings and conferences, blooming flowers help create a charming, luxurious atmosphere that leaves guests with lasting positive memories of their stay².

Replica plants in pots on shelves

Trend 2: Replica Plants

Replica plants offer hotels a way to spotlight nature's beauty without the upkeep. These lifelike replicas or faux plants require no sunlight, water, or pruning. This makes them ideal for busy hotels seeking to create stunning, low-maintenance green spaces that fulfill our inherent desire to be immersed in nature. When placed in tranquil spa retreats, hotel pools, or fitness centers, replica plants have the power to uplift moods and leave guests feeling rested and rejuvenated².

Moss wall in lobby

Trend 3: Moss Walls

Moss walls merge biophilia with contemporary design, adding visual interest to lobbies, conference rooms, hallways, and other hotel spaces. Preserved moss serves as a unique statement piece or as subtle background décor without the added responsibility of watering, sunlight, and pruning. Available in an array of colors and textures, these verdant installations are customizable and may be designed to incorporate logos, neon signs, or other unique elements. Additionally, moss walls provide functional benefits such as sound absorption³, air filtration4, and thermal insulation5.

Outside sitting area with mixed metal and wood trend

Trend 4: Mixing Metals and Wood

Designers are increasingly using reclaimed wood and recycled metals to support eco-friendly practices without sacrificing style. The juxtaposition of these materials creates a warm and inviting atmosphere while also exuding a modern, industrial look. Whether incorporated into furniture, fixtures, or decorative accent pieces, this combination works well in lobbies and guest rooms.

Room decor in pops of pink trend

Trend 5: Pops of Pink

This trend envelops spaces with warmth, personality, and a touch of romance. From soft pastels to bold fuchsias, any shade of pink helps ignite joy and invites guests to appreciate the finer details. By strategically incorporating pink into throw pillows, artwork, floral arrangements, or other accents, hotels can create chic, Instagram-worthy spaces that are sure to capture attention and spark engagement6.

Are you interested in transforming your space with the latest trends in hotel design? Schedule a consultation with an award-winning Ambius designer.

¹Britannica: Biophilia Hypothesis 
²Journal of Environmental Horticulture: Emotional and Mental Health Benefits of Plants
³Science Direct: Evaluation of green walls as a passive acoustic insulation system for buildings
4National Library of Medicine: Mitigation of common indoor air pollutants using plant-based methods
5U.S. Department of Energy: Thermal comfort and satisfaction at workplaces
6Very Well Mind: The Color Psychology of Pink